Non Sequitur

21 12 2011

5:

White Castle burger chain considers alcohol sales

COLUMBUS, Ohio (AP) – The White Castle hamburger chain is sipping on the idea of selling alcoholic beverages at its restaurants.

The 90-year-old company is testing beer and wine sales at a location in Lafayette, Ind., that combines a traditional White Castle burger joint with a Blaze Modern BBQ, a new restaurant concept also being tried out. In other cities, Columbus, Ohio-based White Castle is testing an Asian food concept and a restaurant that serves grilled sandwiches.

Customers in Lafayette can buy a glass wine for $4.50 or a domestic beer for $3.

They don’t get it.  White Castle is a place you go in the middle of the night after you’re already drunk.  Every St. Louisan, as well as every denizen of a metro area that has WCs, has their particular “Drunk at 3 AM” White Castle location.  But it does not follow that people will want to go to White Castle just to get souzed when they’re not already souzed.

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