The Late Great Summer Vacation

23 07 2007


BENTONVILLE, Ark. – Wal-Mart Stores Inc., the world’s largest retailer, said Monday it is cutting prices on back-to-school items and other products in a move to combat the effect of high gas prices on customers’ spending.

Starting this week, Wal-Mart will lower prices on more than 16,000 products across all stores, in conjunction with a new ad campaign on how to save money as gas prices remain high and kids head back to school.

The company said families with school-age children are expected to spend an average of $563 this year on back-to-school supplies, according to July 2007 survey data from BIGresearch.

This story reminded me that I saw the first Back-to-School sale on July 9. It used to be that one didn’t hear the words “Back to School” on TV ads or read them in circulars until at least August 1. I think this is indicative of earlier starting dates for many school districts.




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