For the first time in a long time, CNN is beating FNC in prime time, and in key demos, and is within very close striking distance in total viewers. It’s a combination of FNC losing eyeballs and CNN gaining them.
The #NeverTrump crowd is throwing a party, because they think the reason for the hemmhorhage is that FNC has become an arm of the Trump campaign. When in reality, when the season started, it was really the Jeb! channel, and even now, I think it’s more anti-Trump than pro-Trump. But, let’s humor them, and play along.
If you advocate a cause, the last thing you want is for people to get it in their minds to associate your cause with losing or not winning. I’d rather stretch the truth to hook myself to winners than tell the unvarnished truth and wind up associating myself with losers. When Dave Brat shocked the world to beat Eric Cantor almost two years ago, many libertardians hit the internet to say that Brat’s win had nothing to do with libertardianism. Now there’s something to make you pull your hair out of your head if you do PR for some libertarian outfit. As if to say, “if you want to pull off once in a century upsets, don’t have anything to do with us.”
The #NeverTrump gang is making the same PR gamble. What if people come to accept their version of FNC’s ratings collapse, that it’s the fault of the network being Trump shills, and then Trump goes on to win the whole shootin’ match in November? What will that tell people?
That Fox News Channel isn’t that important, that the road to the White House for a Republican does not have to run through it. That FNC, in the times when it was both far more highly rated and even more universally behind Romney and McCain, didn’t do them any good insofar as winning the Presidency, more proof of my first sentence. It would also knock the #NeverTrump crowd flat on their backs, for it would be the electorate telling them, fuck you, you don’t matter, you’re politically impotent and irrelevant.