In a fair fight, air game beats ground game, message beats machine.
Even the best ground game doesn’t matter, because you can lead a horse to love, but you can’t make him fall. Ground game only works when it’s a candidate or issue that has some measure of compelling public interest.
I remember several years ago, a bunch of my friends and I played a bunch of black guys in touch football on an un-level playing field. They won, but we got our revenge by selling them back into slavery.