Don’t tell the Form 4473 that.
They bury part of what I think is the real reason on the second page:
During the time ATF revised its 4473 form to include Hispanic or Latino as an ethnicity, the Obama administration was building gun control cases by saying U.S. firearms dealers were supplying Mexican gangs with weapons and that violence related to the sales was seeping across the border.
In March 2009, then-Secretary of State Hillary Clinton visited Mexico City and gave a speech against American gun stores and owners — blaming them for the drug cartels’ violence. Mrs. Clinton subsequently told CBS News that “90 percent” of the “guns that are used by the drug cartels against the police and military” actually “come from America.”
About a week later, Attorney General Eric H. Holder Jr. made the same points at a gun trafficking conference outside of Mexico City. In April, the president himself flew down to Mexico to inform President Felipe Calderon that Mr. Holder was going to review U.S. law enforcement operations, according to a 2011 report by the American Thinker.
This political worldview may have fueled decision-making at ATF, Mr. Nappen suggests. Around the same time that ATF started specifying “Latino/Hispanic” on their U.S. purchasing forms, they also required border firearms dealers in Texas, Arizona, California and New Mexico to start reporting multiple rifle sales.
In 2012, when ATF made the Form 4473 modification, they insisted their new reporting requirement for multiple rifle sales in those border states had led to “follow-up investigations involving transactions that might indicate firearms trafficking activities.”
“Was it coincidental [that] about the time the form changed the requirements came in that border states had to report multiple rifle sales, and there was a push in the antigun movement to claim American guns were arming Mexican cartels south of the border?” asked Mr. Nappen.
IOW, peddling this meme that the American Second Amendment is ruining all these angelic Mexicans and magically turning them into drug cartel gang bangers. Of course, pay no attention to the whistleblower who informed us that Obama, Holder and Co. were practically handing guns to Mexican drug cartels.
I think there’s another motivation. I think the Obama White House wants to set up a situation where there is data fishing for shops that have almost all white customers in case they happen to serve a black customer and the firearm that he or she purchases winds up being used in the commission of a violent crime in a far away ghetto, so that the anti-gun nuts can sue. Though if that’s what everyone is concerned about, then all that needs to happen is for the Feds and states to enact complete blanket civil immunity for firearm retailers to refuse a sale; as of now the law in that matter is pretty murky.