Like I’ve been saying, overrated. Especially in big turnout mass appeal elections. In lower turnout downballot races, data done right can be effective, and the Republicans’ 2014 data game was both clever and effective. But their lack of a data game was not the reason for Romney not ousting Obama two years prior.
Trump’s campaign has and will continue to send a lot of people, ideologies, institutions and conventional wisdom to the ash heap of irrelevance, and now he’s about to show up the naked emperor that is the political data game.